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Published:

  • 2002  ProgramBusiness.com

Is Your Data Safe? ©2002

"Hurricane Elmo just made a left turn and hit Charleston, South Carolina, with wind speeds of 185 miles per hour.  We expect damage to be extensive.  Fortunately, Charleston was evacuated, so there will be few casualties."

You turn off the radio and sigh.  The wind has been unbearable all day, and now it looks like your hometown will get the brunt of the hurricane.

The next day, you make your way back home and find moderate damage, but repairable.  A look at your agency's office building, however, is devastating.  Right in the path of the storm surge and in a virtual wind tunnel, the water line of King Street was up to four feet before receding.  When you are allowed inside, you find all of your customers' core files are wet and disintegrating, your computers shorted out or dead, and your carpeting smelling of rancid saltwater.

But you are not out of business yet.  You go to higher ground and find that a few businesses are dry and have phone service.  After arranging a rental of some temporary space, you set up your laptop and connect to the Internet.  A few keystrokes later,  your programs and data are running and waiting, and you are ready to process the mountain of claims you know are coming..  

You know now that you made the right decision.  The Application Service Provider saved your agency.

There could have been a much different ending, one filled with anger, scrambling, waiting, and perhaps bankruptcy.  There is virtually no part of the country that does not have a potential for disaster.  How safe is your data?

Another example:  The riots leave your office stripped bare.  You took home a backup tape just two days ago, so you won't lose much data.  A trip to your computer store the next day provides you with a new computer and tape drive with which to restore your files.  You insert the tape cartridge and run the Restore Wizard provided by the backup software.  You can't understand why the list of files on the tape is blank. You try three , four, five times and finally call the Support Department.  "Sorry, it looks like the backup didn't take."

One of the common objections we hear when selling the ASP concept is that agency owners don't want to give up immediate control of their data files.  It is not always easy to convince them that their data is actually safer with a reputable ASP.  One of the benefits an ASP has over individual companies with small data centers or even larger networks is the ability to share the cost of redundancy and security over a large number of users.   Redundancy, or duplication of equipment, can be expensive, and backups are notoriously unreliable.

Perhaps agency owners should think of client data as just that, their clients' data. Whether it is housed in the agency's own office or elsewhere, it is their responsibility to make sure that it is in the best hands.  Insurance agents ask their customers to look forward and try to foresee potential losses but many times fail to do that for themselves.

Data is information.  Whether on stone tablet, papaya scrolls, leather binders, hardback books, facsimiles, text messages or digital documents, untimely loss of that information can have significant consequences.  New technology has made gathering of information fast and easy, but has simultaneously made safe storage and retrieval difficult and costly.

If you have any questions, feel free to email me at jack@worldpointinc.com.


Note: WorldPOINT articles are copyrighted and the exclusive property of WorldPOINT Inc. and author Jack Huber. They may be copied or reproduced by non-ASP's and non-competitors only in their entirety with no modifications, including the source and byline, and distributed without charge or financial gain.




 
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